Own this SPECIAL XV Anniversary edition of the 2008 PBR World Finals Program. This program features the top 46 PBR Rider collectible cards, a special XV Anniversary section taking a look back into the rise of the PBR, an in-depth "contenders" section which includes the 2008 PBR Champion Guilherme Marchi, the Brazilian riders, a scouting report by Ty Murray, Cody Lambert, Jerome Davis and J.W. Hart and the 2008 PBR Rookies. Take advantage of this commemorative program while they last!

Own the Official ABBI Finals Program! This program showcases the ABBI Hall of Fame taking a look back at the past Classic, Futurity and World Champion Bucking Bulls, the top 15 2008 Classic and Futurity Contenders, Cody Lambert's All Stars and much more!

Welcome to the exciting world of Bull Riding and to the first high quality instructional DVD ever produced on the sport, featuring JW Hart, aka "The Ironman" - winner of the 2002 PBR World Finals and the only bull rider in the history of the PBR to compete in 197 consecutive events! Join JW behind the scenes as he shows you what it takes to stay on Big Feather, Copper Top and Rational Solution, some of the highest ranked bulls in the industry. Watch him as he rides eight seconds of pure adrenalin. Go directly to your level of experience with a simple selection of a button. View the equipment, chute procedure, techniques and tips needed...TO STAY ON THAT BULL!!! Are you ready for your 8 seconds?

Bull Pen Magazine announces the availability of a new documentary about world champion bull rider Lane Frost and the legendary bull Red Rock. The documentary by Lighthouse Productions is the work of award-winning filmmaker David Wittkower.

Titled "The Challenge of Champions: The Story of Lane Frost and Red Rock," this 80-minute film covers the great duel between Frost and Red Rock. Their special seven-match series in 1988 captured the attention of die-hard rodeo fans and those totally new to the sport. Tragically, Frost, who was an iconic rodeo athlete and personality, was killed in the arena following a bull ride at Cheyenne Frontier Days in 1989. He was 25.

Purchase 5 DVDs for $20/ea. (SAVE $22.50)

The Official 2009 ABBI Calendar is here! The newly redesigned calendar features breeders from all around the nation showcasing America's greatest bucking bulls. Also featured are each of the breeder's bloodlines used in their successful programs. Whether you're a fan of bucking bulls or a serious breeder, this calendar is for you!

Justin McBride is the 2007 PBR World Champion. Take a look back fourteen years in the "Finals Flashback" section and relive the moments of past Champs. This program also includes the inauguration of the first-ever PBR Collectible Cards which features the top 45 Riders along with biographies and 2007 earnings.

* Meet The ABBI Staff-ABBI's Pueblo Staff is motivated to Streamline The Whole Operation

* ABBI's Jr. Futurity Seris Promises Major League Action

* Home Is Where The Hart Is - J.W.Hart's breeding program

* Superstar Spotlight-Alex Naccarato's A147 All In

* Contractor Q & A - What do you think about the PBR testing the top-performing bulls for steroids?

* Ask Dr. Warner - Foot Injuries

* The Canadian Border Re-Opens - Canadian Bulls breeders may now go to the World Finals

* “The Firm” Continues its Winning Ways

* Amber Schmutz: The Gem of looksWest Productions

* Make The Connection - Nate and Libby Morrison's On-Line Auction Site

* ABBI Jr. Breeders - A 2-Year Old Breeder-with 3-Year-Old Bulls

* Know Bull-Cooperator Herds

* Legal Ease - Installment Sales & Security Interest

* Bulletin - The Bulls beat the bull riders for big bucks at ABBI classic events

* American Freestyle Bullfighting

* Rob Smets, The Familiar Face of Freestyle

* Back at the Ranch. Ronnie Roach and Gene Baker

* Embryology 101

* Las Vegas Preview
The most important 10 days of the year for the bucking bull industry are right around the corner. Find out the who, what, when, where and why of all the ABBI and PBR activities and action scheduled to take place in Sin City.

*Classic Season Recap
Relive all of the action of the biggest and best ABBI Classic season to date and see what it took to make it to the top 45 spots. Learn which bulls have the best shot at the $250,000 that comes with being crowned World Champion Classic Bull.

* Breeding Programs
We compare and contrast some of the top breeding programs in the country to learn what it takes to have a successful program and winning bulls. Profiled breeders include Rice, Kish, Homestead Genetics, Ravnescroft and more.

* Lightning C
Learn about the dynamic Lightning C, who dominated in Ardmore and have some of the most outstanding Futurity bulls in the business. Jerry Copp and his family (including rodeo superstar son-in-law Britt Bockius) have built an outstanding program in a realtively short amount of time-going from hobby to job in a hurry.

* Superstar Spotlight: Nasty Mike
PBR Livestock Director Cody Lambert has already put the Diamond S Classic and Team Lone Star bull in two short gos this season. Find out more about the brindle muley... looks can be deceiving!

* In Black & White
In this issue's "Who's Your Daddy?" Sugar Kuhn explores the rich history and legacy of Plummer genetics. The legendary line is prominently featured in breeding programs from coast-to-coast, and she explains why the distinctive black and white animals are so popular.